Philter Group

Semi-Permanent 2012

Tue, 15 May 2012 17:38:09 +1000

Our team attended Semi Permanent last week. In it's own words "Semi-Permanent is a world leading design conference that to date has hosted 29 events in 9 cities, covering 5 countries, with over 200 speakers and 50,000 attendees. In 2012, Semi-Permanent celebrates ten years of events- that's a decade full of stories and wisdom from industry idols."

I thought I'd share my highlights!

...

We love - Paris vs New York

Tue, 08 May 2012 14:35:15 +1000

It's amazing how much you can communicate with so little! Each illustration in this series by Vahram Muratyan captures both cities (Paris and New York), highlights how they contrast and makes you smile at the same time. The combination of the simplicity plus humour is what makes them so effective.

It's not surprising that what started out as a blog has evolved into a book and ser...

It's good to share

Tue, 01 May 2012 14:33:29 +1000

Attending conferences and working with clients on their social media strategies, gets a girl (OK, woman) thinking about the changes that social media has brought about. More and more, for me, it's that word 'share'.

It used to be that if you knew something you kept it close and secret. That was your power, your winning chip, your point of difference! Now, however, there is far more potential in sharing your knowledge, letting your target market, your competitors, you...

We love - the reinvention of the book

Tue, 24 Apr 2012 17:36:34 +1000

Printing of the written word is being reinvented in awesome ways! I can't take credit for this find and have to name-check Springwise, a site filled with awesome ideas from around the world.

As with the web, it's all about usability, a song book that you can recycle for rollies while you listen to the music and written recipes that you can actually then use in the cooking (OK so you've then lost the recipe but it's s...

Social Media steps up its role in connecting professionals

Tue, 17 Apr 2012 14:22:32 +1000

If getting a new job is often more about who you know rather than what you know, why not take advantage of your established network of Facebook friends? That’s the idea behind BranchOut, an app that builds on your existing Facebook profile and connections and extends them into a professional network. This also means you don't have to maintain two separate profiles on Facebook and LinkedIn - you can do it all through Facebook. We’re hearin...

We love - how a little thought can go a long way

Wed, 11 Apr 2012 08:50:27 +1000

Check out the full suite of these amazing images for Stiftung Berliner Philharmoniker. They have taken the instruments of the orchestra and created the illusion of concert halls or large spaces you could wander through (for hours if you're daydreamers like us!)...just beautiful!

Stakeholder workshops.

Tue, 03 Apr 2012 09:19:29 +1000

So, you are about to embark on a nice, juicy web project that’s going to take your business to the next level. You’ve got the team sorted, and you know what you want to achieve, and vaguely how you might go about achieving it. Everyone involved has imparted their two cents worth to the project, making sure their goals and objectives are covered. The brief is being written, revised, re-written, tweaked, written… again. And so by now, your nice, juicy web project is turnin...

We love - Instagram

Wed, 28 Mar 2012 17:03:07 +1100

Ah yes, the app phenomenon that's taking the world by storm. We really love Instagram. It makes even the most mundane photo so awesome.

The guys at mashable.com asked the team behind it to rate their favourite images. Check a few of their favs here. It's amazing to think that these were all taken on a Smartphone.

The wonderful world of HTML5

Tue, 20 Mar 2012 11:06:21 +1100

The latest buzzword to hit the Internet is HTML5. It’s been thrown around quite a bit lately, and most developers have a vague idea of what it is and what it actually means to the end user. There are a number of interesting technologies at work here; HTML5, CSS3, and JavaScript APIs. We’ll take a look at some of these new features, and how they can be used to enhance your website.

What is it?

Before we delve into how and why we should u...

We love - stop. motion. videos.

Tue, 13 Mar 2012 11:13:48 +1100

If you like guacamole, stop motion video, or just random cool creativity, then check out this vid that we stumbled across.

From the director who goes by the name PES, he transforms familiar objects into a tasty little guacamole treat. The animation is brilliant, but it's the sound effects that really make this come to life. Enjoy!

PHP Developer - Ninja Required!

Wed, 07 Mar 2012 09:14:55 +1100

We are a boutique creative studio in Darlinghurst passionate about all things web and are looking for a mid to senior developer to join our team.

You are:

A talented developer who has initiative and strong attention to detail
Experience in quoting and speccing
The ability to work independently or as part of a development team

You will need to liaise closely wit...

istrategy and schmart marketing conference round-up

Tue, 06 Mar 2012 17:51:05 +1100

I recently attended iStrategy, a global digital media conference, held in North America, the UK and Australia. It's billed as an inspirational, 2 day digital media conference for senior executives who believe that the success of their business requires a sound digital strategy.

I also attended the Schmart Marketing Conference, which is aimed at business and marketing professionals who want to challenge the way they approach business. It tackles the art of strategy, creative,...

are you just what we are looking for?

Mon, 05 Mar 2012 10:47:33 +1100

We are a boutique creative studio in Darlinghurst passionate about strategy and design to achieve business objectives. No fluff, no clutter, just smart creative that connects.

We are looking for a top notch client relationship manager to join our dynamic and close-knit team and create new business across key sectors. You will create and leverage new leads and business opportunities, working alongside our key account manager to help expand our business base. Over time, the succes...

we love - little things

Fri, 02 Mar 2012 17:26:38 +1100

Good things come in small packages don't you know. And it doesn't come much smaller than the Little Printer. We saw this the other day and it's so cool. It's little enough to fit in the palm of your hand, and can be programmed to print news updates once or twice a day from your preferred news publications, social networks and data-collecting apps. Updates appear in the form of paper strips about the width of an iPhone and up...

Google Plussification - get plus happy

Tue, 28 Feb 2012 12:07:09 +1100

Google are taking the word of mouth style recommendation influence on search results one step further by recently announcing their Search, plus Your World movement. It’s all about delivering personalised search results to you based on your Google+ world, and it has big implications for your content strategy. Australia doesn’t see it all just yet but Google plan to launch it internationally. I&rs...

We love - glow in the dark snowboarding

Thu, 23 Feb 2012 18:07:33 +1100

Ok, so even though technically it's still summer (for want of a better word), as avid snow bunnies we just had to share this one with you. Check out this awesome video by Jacob Sutton titled L.E.D Surfer, of Artec pro snowboarder William Hughes lighting up the snow-covered French hills in a bespoke L.E.D.-enveloped suit. Truly amazing, not just in a "snowboarding-at-night-in-a-glowing-suit" ki...

Responsive web design for mobile, tablet, desktop... and beyond?

Tue, 21 Feb 2012 14:19:11 +1100

More and more the importance of having a Mobile ‘friendly’ version of your website is coming to light. Back in November we reviewed the Mobile First Approach book. To recap, here are some of the statistics that hit home when thinking about what devices clients and consumers are accessing your site with:

Smartphones were boldly predicted to out-ship the combined glo...

We love - a green lane

Fri, 17 Feb 2012 00:00:00 +1100

We've just heard about something interesting that's coming up in a couple of weeks time, and wanted to share it with you. The people at Pop Sydney: Sussex Lane are taking over Sussex Lane in Sydney for two days in March, and turning it into a lush, green oasis in the heart of this fair city of ours. We love a bit of grass action down a dark lane!

It's your chance to feel the grass under your feet ...

Showrooming. A discussion.

Tue, 14 Feb 2012 16:23:11 +1100

What is it?

I recently read an article about the practice of ‘showrooming’, where shoppers visit stores to check out merchandise and then buy it online cheaper, leaving the bricks and mortar store’s role as little more than a product showcase, and very often not as an online destination as well.

The subject is gathering speed in the media with Dixons, an electronics retail chain in the UK, actively encouraging c...

We love - a good reply

Thu, 09 Feb 2012 18:10:57 +1100

A very clever ad campaign from BMW.